Culture • Community • Social Change

Rooted in Culture, United for Community-Driven Social Change

Who We Are

Partnering with communities to create awareness, dignity, and access through culture and participation.

ADMYD (Society of Social and Cultural Activity) is a community-based organisation working in Raipur, Chhattisgarh. We use culture, arts, and collective participation as tools to address social issues related to education, sanitation, health, environment, and public awareness.

Founded in 2018 with cultural education initiatives for children, ADMYD evolved after COVID into a registered society responding to real ground-level needs. Today, we work across schools, communities, and public spaces—collaborating with government departments, hospitals, institutions, and local groups to implement meaningful, need-based interventions.

Our Approach

We Use Culture as a Tool

We believe awareness is most effective when people connect emotionally and see their own lives reflected in the message. Culture helps bridge the gap between information and action.

Through music, dance, theatre, kala jatha, and literature-based activities, we communicate social messages in simple, relatable, and culturally rooted ways—making complex issues easier to understand and accept.

Our programs encourage participation, dialogue, and community ownership, ensuring people do not just receive information, but actively engage with it, discuss it, and apply it in daily life.

By working within schools, public spaces, and community settings, we ensure that awareness leads to behaviour change, dignity, and sustainable impact, rather than one-time outreach.

01.

— Our Mission

To use culture, education, and community engagement to improve awareness, dignity, and access to essential services—especially for children, youth, and vulnerable communities.

02.

— Our Vision

A society where people are informed, empowered, and able to access education, health, sanitation, and public services with dignity and confidence.

03.

— Our Story

ADMYD’s journey began with arts education and grew organically into multi-sector social work—guided not by a single theme, but by real needs observed on the ground.